The RTS Cambridge Convention is the UK's pre-eminent high-level gathering of broadcasting executives. Click here to download and read the article Ray Snoddy on Cambridge to find out more about the convention.
The 2011 Convention, 'TV Everywhere: Paths to Growth', will be held 14-16 September at King’s College, Cambridge.
Television is endlessly evolving, as one period of technological disruption is swiftly followed by another. With the end of digital switchover in sight, the arrival of connected television brings a whole new set of challenges and opportunities.
In TV Everywhere – Paths to Growth, we’ll explore how modern media companies can take advantage of the opportunities presented by the convergence of broadcast and broadband technologies, to grow our businesses and increase investment and employment in the creative industries.
How do we measure our audiences across multiple platforms? What are the new strategies for creating and releasing content across platforms and across the globe? How do local businesses become global brands? What can legislators and regulators do to help creative enterprises help themselves to grow? What insights can we learn from global media players? And, crucially, what will advertisers and consumers want from the all the new services on offer?
The debate over what media convergence will mean for the television industry has been around for many years. Now it’s happening for real, with a wide variety of connected-TV services looking to find their way into our living rooms. Join us and leading UK and international media figures for two days of lively and thought-provoking debate on the next stage of TV’s remarkable evolution.
Chair of the Convention Organising Committee
Further details will be released in due course.