Do play-along apps build loyalty? Is free voting via an app a wise choice? 

Bringing together a broad spectrum of perspectives from commissioning, technology, production and advertising, the group will be busting myths, examining successes and failures and, with real numbers and stats, quantifying the creative and commercial value within 'interactive' TV formats. Confirmed speakers include

• Tom McDonnell, CEO Monterosa
• Kat Hebden, Head of Digital, FremantleMedia
• Karen Troop, Executive Digital Producer - Endemol Digital Media
• Jenny Howard, Strategy Director, Sunshine

Booking Instructions

You can book here