The adrenalin of live television, on a daily basis. Tim Cunningham tells us how a daily magazine show can maintain the pace of a fast turnaround live show, build audiences and incorporate the use of social media into the schedule.
Live Daytime TV
9 February 2012
6.30 for a 7.00 pm start (teas and coffees available)
- Tim Cunningham, Head of Daytime, Princess Productions
- Suzie Marsh, Series Editor, Live with Gabby
- Mark Aldridge, Executive Producer, Princess Productions
Free
The London Studios
Upper Ground
London
SE1 9LT
United Kingdom
With a raft of successful live daytime magazine shows such as Something for the Weekend, The Wright Stuff, and Live with Gabby, Princess Productions is well-known for creating energetic and successful formats.
From initial commission, through building the team, to the daily running of a series, Tim Cunningham will talk about his experience across a range of daytime output. Looking in depth at the development of Live with Gabby, Suzie Marsh and Mark Aldridge will help examine the day-to-day detail of creating content specifically for a daytime rather than primetime audience, as well as the peculiar factors that drive fast-turnaround, live shows, especially the often fine line between challenging the audience and Ofcom compliance.
How do you keep an established series fresh; making changes to build new audiences as well as maintaining existing viewers?.
How do you identify what works and what doesn’t and how can you encourage the audience to engage with the content and contribute to it through social media.
Twitter and Facebook has changed the nature of audience involvement. Contact with live programmes is now immediate, and can help create lots of excellent content. But is the immediacy sometimes a double-edged sword?
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