Channel 4 and Vice join forces in new major partnership

Channel 4 and Vice join forces in new major partnership

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Tuesday, 5th June 2018
Hate Thy Neighbour (Credit: Channel 4)

More than 900 hours of Vice's long-form content will be available on All 4 in new partnership deal with Channel 4.

The programming will feature new and old content including documentary series Hate Thy Neighbour, Needles and Pins and Gaycation, fashion series States Of Undress, and a current affairs and news strand.

The content will feature in a Vice branded hub on Channel 4's on-demand streaming service All 4 and will be the first time it has hosted content from a non-Channel 4 brand. It follows an initial third party licensing agreement between Vice and Channel 4 which saw four titles available for a limited time on the All 4 platform earlier this year. 

“This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of Vice's content on a free platform," said Alex Mahon, Chief Executive at Channel 4.

Vice TV, EMEA & APAC's General Manager CJ Fahey, added, “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics.

"We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”

The cross-promotion deal will see the All 4/Vice boxsets pushed on all Vice social media platforms.

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More than 900 hours of Vice's long-form content will be available on All 4 in new partnership deal with Channel 4.