Supermarket Sweep plans comeback

Supermarket Sweep plans comeback

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Dale Winton's Supermarket Sweep (Credit: FremantleMedia)
Dale Winton's Supermarket Sweep (Credit: FremantleMedia)

Shopping gameshow Supermarket Sweep is set to return to our TV screens after FremantleMedia acquired the global rights to the format.

The UK version of the show, which was presented by Dale Winton, ran for seven series between 1993 and 2001 on ITV, before being revived for a one off-series in 2007.

The supermarket-based show sees teams answering questions and puzzles based on the products and merchandise of supermarkets around the world. It culminates in an all-or-nothing trolley dash through the aisles, as the finalists hunt down items hidden among the supermarket shelves to win a big cash prize.

Supermarket Sweep was created by US producer Al Howard in 1965, and went on to be adapted in 13 international territories, including the UK.

Al’s son Henry said he was “delighted” that the classic gameshow is planning a comeback.

Vasha Wallace, EVP for Global Acquisitions and Development at FremantleMedia said, “The time is ripe to bring back this all-time favourite gameshow… Now, modern technology allows us the opportunity to update the show, making it relevant for a 21st century audience.”

The show is being presented at next week’s MIPCOM event, where it will aim to find international broadcasters interested in bringing it back to television.


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