Building a Buzz - what makes a good promo

Building a Buzz - what makes a good promo

Wednesday, 8 March, 2017
6.30 for 7.00pm

Location

ITV London Studios
Upper Ground, South Bank
London
SE1 9LT
United Kingdom
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It’s all about attracting an audience!

The series promo or episode trailers are glossy art forms in their own right; ads for all the work, the talent, the craft skills and, of course, the money invested. But how do you build a buzz around a televisual event?    Big close-ups of key talent?  Snippets of major plot points?   And, if you don’t have relevant footage, what then?

Join top award-winning creatives from ITV, Channel 4 and UKTV as they reveal the stories and craft behind some of their greatest campaigns.

Click here to book

 

Speakers:
Chair: Gavin Inskip
Scott Russell - UKTV
​Alex Mathieson - ITV

Producer: Phil Barnes

Associated Regional Term: 
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Location Details

Upper Ground, South Bank
London
SE1 9LT
United Kingdom

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It’s all about attracting an audience!