Ife Okwudili began her career as a BBC trainee in radio. Moving into television, she worked extensively as a live talk show producer where she learned the art of casting great characters and compelling stories in a very short amount of time. In an 18 year career, she's produced everything from reality (Celebrity Love Island, Big Brother Panto, Fool Around With) and factual (Time Team, Fat Nation), to children's (Blue Peter) and game shows (24 Hour Quiz).
In 2007 she joined Canadian super indie Cineflix Productions as a co-executive producer based in the Toronto office, where she worked on Colin & Justin’s Home Heist, Eat Yourself Sexy, Stop Shouting at Me, and Kim’s Rude Awakenings. After producing the pilot show with The Property Brothers in 2010, she was upped to Head of Global Casting - leading an international team and spearheading casting and access initiatives for Cineflix across all their territories. She placed Egypt Sherrod as the new host of Property Virgins (HGTV), found Cari Cucksey (Cash n Cari, HGTV), cast Drew Pritchard for Salvage Hunters (Discovery) gained exclusive access for All Aboard East Coast Trains (Sky) and Casino Confidential (TV Troplis) - amongst many other projects.
In 2014 she joined UK indie Wag TV to help grow their North American slate. After spending some time Stateside in 2015/6, she returned to take up the role of VP Development for Welsh Indie Yeti Television.