Building a Buzz 2 - what makes a good PR campaign

Beyond promos, how do you build a buzz around the nation’s hottest television events such as Game of Thrones, Death in Paradise and Cold Feet? Press interviews? Social media? How about a news-grabbing stunt in the middle of central London? Public relations campaigns use a variety of eye catching techniques to grab attention, but can they match advertising in generating audience interest?

The Square Club

Located in the heart of Clifton in a historic Georgian townhouse, The Square boasts a variety of spaces for both work and play. Upstairs, the Lounge is ideal for meeting and relaxing, while the airy Square Kitchen restaurant serves a delicious a la carte menu focused on seasonal and locally sourced produce. Downstairs, there is a flexible hotdesking workspace, and the Lower Deck Cocktail Bar, which is home to an exciting programme of live events as well as an excellent drinks menu - and it's also the perfect private party space.

Building a Buzz - what makes a good promo

The series promo or episode trailers are glossy art forms in their own right; ads for all the work, the talent, the craft skills and, of course, the money invested. But how do you build a buzz around a televisual event?    Big close-ups of key talent?  Snippets of major plot points?   And, if you don’t have relevant footage, what then?

Join top award-winning creatives from ITV, Channel 4 and UKTV as they reveal the stories and craft behind some of their greatest campaigns.