Southern

Building a Buzz 2 - what makes a good PR campaign

Beyond promos, how do you build a buzz around the nation’s hottest television events such as Game of Thrones, Death in Paradise and Cold Feet? Press interviews? Social media? How about a news-grabbing stunt in the middle of central London? Public relations campaigns use a variety of eye catching techniques to grab attention, but can they match advertising in generating audience interest?

The Dawn of Broadcast TV

80 years ago this month, in November 1936,  the BBC started its television service from Alexandra Palace in North London. Following initial transmissions of interview and magazine programmes, it started to experiment with other types of show and tried out drama formats along with entertainment and factually-based productions.

IBC Review 2016 - in association with the IET

The IET welcomes the RTS to the recently refurbished Savoy Place on the banks of the Thames as they collaborate on this important update on new technologies and trends from IBC. Every September in Amsterdam the IBC Exhibition and Conference cover the entire supply chain of broadcasting and media content creation, management and delivery from acquisition to audience. This year's theme is Transformation in the Digital Era: Leadership, Strategy, Creativity in Media and Entertainment.

Online TV - not just Netflix

With multi-million pound commissions the world of online TV may seem to be all about the big corporations but there are niches and more for smaller agile players. The challenge is how to build the right audience and the revenue streams to make them economically viable. Special interest channels, from horses to sailing, are starting to use online distribution to reach their audiences. While improvements in streaming technology are making business plan viable and the process easier, the potential audience still needs to know that you’re out there.