Southern

Building a Buzz 2 - what makes a good PR campaign

Beyond promos, how do you build a buzz around the nation’s hottest television events such as Game of Thrones, Death in Paradise and Cold Feet? Press interviews? Social media? How about a news-grabbing stunt in the middle of central London? Public relations campaigns use a variety of eye catching techniques to grab attention, but can they match advertising in generating audience interest?

The Dawn of Broadcast TV

80 years ago this month, in November 1936,  the BBC started its television service from Alexandra Palace in North London. Following initial transmissions of interview and magazine programmes, it started to experiment with other types of show and tried out drama formats along with entertainment and factually-based productions.

IBC Review 2016 - in association with the IET

The IET welcomes the RTS to the recently refurbished Savoy Place on the banks of the Thames as they collaborate on this important update on new technologies and trends from IBC. Every September in Amsterdam the IBC Exhibition and Conference cover the entire supply chain of broadcasting and media content creation, management and delivery from acquisition to audience. This year's theme is Transformation in the Digital Era: Leadership, Strategy, Creativity in Media and Entertainment.

Building a Buzz: Trailers Unveiled

This session offers a unique opportunity to delve into the art, strategy, and impact of TV trailers, shedding light on the creative processes behind these bite-sized previews that leave audiences eagerly anticipating their favourite shows.

Discover the secrets behind crafting compelling TV trailers that captivate audiences and build anticipation for upcoming shows. From selecting the perfect clips to crafting impactful sound design and editing techniques, our panel of industry experts will share insights into effective trailer creation.