Televising the London 1948 Olympics: A Talk by Norman Green
The London 1948 Olympics were officially the Games of the XIV Olympiad, and the first to follow a 12 year hiatus caused by World War II. Dubbed the Austerity Olympics, due to the aftermath of the War, no new venues were built. The Empire Stadium and Empire Pool at Wembley Park were among the main venues.
The BBC bought the rights for £1,000 - around £73,000 in today's money - and broadcast to to a service that was officially only available in the London area.