This panel discussion looks at this new trend of brands investing in entertainment – TV series and films – as a way to engage new customers. As a new revenue stream for production companies and TV professionals, the panel asks: how can they maximise on this new trend? What will the impact be of brands funding our TV entertainment? How can the TV industry maintain its gold quality standards? Will most of our TV be paid for by brands in the next 10 years?
Panel:
- David Granger, Content Director, Cinch
- Adam Puchalsky, Global Head of Content, Wavemaker
- Helle Jabiri Falck, Founder and Chief Operating Officer, Biites
- Richard Wilson, CEO at CLICKON
- Katherine Marlow, Senior Linear Branded Entertainment Lead, Channel 4
- Chair – Sam Glynne, Head of EMEA, Entertainment and Culture Marketing, United Talent Agency
