Viewers increasingly interact with TV through a range of ‘second screens’, to access extra footage, chat with friends, make recommendations and even purchase products.
Second Screen Experiences: Your New Companion?
Emma Lloyd, Director of Emerging Products, BSkyB
Neil Mortensen, Research and Planning Director, Thinkbox
Juliette Otterburn-Hall, Group Head of Digital, Shed Media Group
Anthony Rose, Co-Founder and CTO, Zeebox
Jody Smith, Multiplatform Commissioning Editor, Comedy & Entertainment, Channel 4
Chair – Kate Bulkley, Media Analyst
Content creators have been quick to react, developing a wide array of applications that add to the whole experience of watching live TV, whether game shows, drama, reality TV or sport. And there’s Zeebox too, which enables a real-time conversation to take place around programmes. All of which means that from Million Pound Drop to Formula 1, Big Brother to X-Factor, audience engagement has never been more immediate, undiluted or valuable.
But what exactly are the creative opportunities on offer to broadcasters and production companies, and how significant are they? Does creating a direct relationship with the viewer provide greater insight into what audiences want? Do companion experiences make viewers more engaged and loyal to shows? And how can you create value – and even more money - from greater engagement?
With a panel comprising senior representatives from broadcasters, the production sector, advertisers and technologists, the session will explore the creative and commercial opportunities of second screen experiences, asking whether they really do live up to the hype - and what’s in it for you.
Please note that bookings will only be accepted as a telephoned/faxed credit card booking or in writing accompanied by payment. Places are NOT confirmed and tickets will not be issued until payment is received. All tickets are non-refundable.
Priority booking is given to RTS Patrons (Up to 10 tickets per patron contact) and Full Members (Up to 2 tickets per full member) until Monday 10 September 2012.
All Tickets £12.50