ITV’s CEO Carolyn McCall on ITVX, Holly and Phil and the threat of Netflix's new ad tier
Session chair Amol Rajan: I understand that ITV has a new product you are keen to talk about: what is ITVX that ITV Hub is not?
Carolyn McCall: ITV Hub was a catch-up service that was launched six or seven years ago with very basic technology. It was a very clunky user experience and it had about 9,000 hours of content. It was never really intended to be a destination….