I’m glad we decided Christmas should come early on ITV Daytime this year. It’s been another tough weekend for the nation, with Storm Arwen ripping through a large part of the country (and taking I’m a Celebrity… off air for the first time ever).
There’s also been a Saturday-evening address by the Prime Minister, setting out new measures to stop the Omicron variant overwhelming the NHS.
From the 6th January the morning line-up will see Good Morning Britain be extended by half an hour from 6am until 9am, bringing viewers a mix of breaking news, the latest showbiz stories and exclusive interviews every week day.
Lorraine will then be on from 9am to 10am, before This Morning starts – 30 minutes earlier – from 10am to 12:30pm.
Loose Women will then air from 12:30pm to 1:30pm, ending seven and half hours of live TV all filmed at the Television Centre in White City.
In the last couple of years, former contestants have found fame and fortune outside the villa, even if they didn’t find true love.
Here is a roundup of what happened next for some of the islanders from 2017 and 2018.
Daytime TV has long been the butt of comedians’ jokes. In an episode of Mock the Week last year, Hugh Dennis pretended to be a weary daytime announcer: “Well, because they’re all the same, and I can’t be bothered to announce them all, here’s Flog Dickinson’s Antiques Sun Hammer Pointless Breakout in the Country… finishes at 5pm.”
