Tom Bradby

The changing face of the TV political interview

John Whittingdale, MP, Minister of State for Media and Data, speaking at an RTS event said that in the 1980s ITV’s Brian Walden would devote all his hour-long programme to a set-piece interview with a senior politician.  

“Several times I helped Margaret Thatcher prepare for a Walden interview,” he recalled. “We don’t have that in-depth interview any longer.

Tom Bradby on rebuilding ITV News

As the face of ITV’s flagship news programme and the moderator of ITV’s political discussion programme The Agenda – an experience he sometimes compares to “refereeing a really bad tempered football game”, Bradby is in the driving seat of television news.

“We have a lot of really high quality people,” he begins. “I am effectively a conductor, saying ‘I’ve got this brilliant cellist, this brilliant violinist.’”