The way we access content is fundamentally changing. Shorter-form content continues to grow apace and, at the same time, viewing is fragmenting across myriad devices and screens. Helping drive this change has been the emergence of a new generation of distribution platforms that blend professional video, user generated content and social media.
YouTube and Facebook, which between them boast 19 billion daily views worldwide, offer huge online platforms to video content producers but television is also entering the market.
Sky’s new TV service Sky Q includes an online video section, bringing together content from many digital creators, including Barcroft Media, Red Bull Media House and GoPro. And youth brand Vice recently announced that its first European linear TV channel, Viceland, would launch in September.
MCNs are big business, with the leaders among them like Vice, Maker Studios, Red Bull and Fullscreen proving adept at reaching young people, often reaching hundreds of millions of viewers globally.
Having traditionally built their audiences for online stars like PewDiePie and Zoella principally through YouTube, MCNs are increasingly branching out to find new audience on other platforms, including Facebook, as well as more traditional outlets like theatrical-release films and TV channels.
Ahead of the show’s launch, Yianni spoke to us about about wrapping cars, his Hollywood cameo and being smart on YouTube.
“Don’t take this as me being rude, but as a Brit who’s proud of and grown up with our amazing content,” he urged broadcasters to experiment “with different platforms and technologies – I really believe there’s an enormous opportunity for original British content.
“We need some positive opportunities for export right now and the [online] audience is there, it’s growing and it’s going to double in the next five years.”
YouTube Red has commissioned its debut drama, which will be a sci-fi series from Left Bank Pictures who produced The Crown for Netflix.
They have agreed a deal for Origin, a 10 part sci-fi thriller, created and written by Mika Watkins who has previously written for Sky 1's Stan Lee’s Lucky Man.
At a recent RTS Futures event, the topic of what YouTube meant for the future of television was discussed.
BT has revealed plans to broadcast the UEFA Champions League and UEFA Europa League finals for free on YouTube, the BT website, BT Sport channels and the BT app for 2017.
The UEFA Champions League final will be broadcast for the first time in 4K UHD with Dolby Atmos on BT Sport and 4K UHD on YouTube, with multiple 360 degree streams on Youtube and the new BT Sport VR App, which allows viewers to choose their own camera viewpoint as well as commentary and graphics.
At an RTS event about social media and television, Facebook’s Patrick Walker addressed the charge that his company had done little to stop these stories spreading.
‘We are a platform – we see ourselves first and foremost as a technology company. The mission we have is to connect people and make the world more connected, which is about sharing information,’ he said.